The news has been the effect of a little thunder in the microcosm of Germanic naming. Before yesterday, the Denic (Registry. De / German equivalent of the AFNIC) announced in a press release that it would now be possible to register domain names. Compounds of 1 and 2 characters and figures. This type of domain names had previously been frozen by the German register.

This mini-Landrush will take place October 23, 2009 at 9 o'clock sharp and it is the (good old) on a first come, first served will apply.

It is interesting to note that the German register has not opted for the most fashionable of late, namely that of an auction. We can not accuse Denic to emphasize the commercial aspects. The first serve will not be the highest bidder, but the fastest. The technical and strategic control may therefore be beautiful. Ways to increase the chances of its sesame are diverse and varied. Among them, order from a large number of registrars - if possible with alternating larger and smaller - if you hope to fly with Peter if Paul is not quick enough.

But we're not in 1995: today, the stakes are such that even the Registrars themselves sometimes participate landrush (with advanced technological and administrative is theirs) to feed their private portfolios. From there to describe the maneuvering of insider trading ...

Sedo is further positioning itself as an intermediary in this mini-gold rush. The global leader in buying and selling domain names of German origin, could not pass up this golden opportunity to generate buzz.

Read more from "The domain names. Of 1 and 2 of characters put on the market!"

Excerpt from an e-mail received at time of future ex-provider Lycos: "More than 4 days before the shutdown of our hosting service and non-availability of your domain! March 1, will cease all LYCOS its hosting business and our customer service will no longer reachable. If you want to continue using your domain, your site or server, you must immediately transfer your domain and your site to another host "

A provision, therefore, severe drops in altitude areas.

No doubt some have already stretched the canvas below, and there will always be enough for onlookers surprised ...

Good pick for them then, and others: it's not too late to avoid appearing stupid!

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Photo Credit: Serge Melki

***** PRESS RELEASE (original version) *****

Sedo buys at Dotster society RevenueDirect

With the acquisition of a leading monetization of domain names, Sedo greatly increases its market share in North America and concluded a strategic partnership with Dotster, the former parent of RevenueDirect.

Cologne, Germany, 25/02/09 - Sedo, the first global marketplace for buying and selling domain names, today announced the acquisition of RevenueDirect, a provider specializing in the parking lot of domain names whose clientele consists mainly of investors in domain names. The acquisition of the large database of customers RevenueDirect enables Sedo to significantly increase its market share in North America.

Along with this purchase, Sedo today announced that it entered into a strategic partnership with the registrar Dotster, former parent of RevenueDirect and market leading North American registration of domain names. Through this alliance scale Sedo accesses the large inventory of Dotster and take advantage of its excellent market position in its geographic heart. Dotster's customers, meanwhile, benefit from the traffic monetization technology developed by Sedo performing for over 5 years and its expertise in secondary market of domain names.

Sedo aims to harness the forces that made the success of RevenueDirect in the highly competitive monetization of domain names. Among them, a wide range of possibilities for customization of landing pages. In addition, the customer receives RevenueDirect now monetization of innovative technologies and excellent service for Sedo.

The partnership with Dotster on the sidelines of this acquisition is equally interesting for Sedo. "Becoming the partner of a company the caliber of Dotster is proud to Sedo. This collaboration will benefit all customers RevenueDirect and led to a parallel recovery of the huge inventory of domain names in this historic leader of the market for traffic monetization, "said Tim Schumacher, CEO of Sedo. "The numerous synergies between Dotster and Sedo lay the groundwork for a major strategic step for both companies and this alliance demonstrates the importance placed by Sedo to establish strong links with senior registrars" he said. "This major acquisition demonstrates finally the long-term ambitions for Sedo which, despite the current economic slowdown, strengthening its market presence significantly," says Tim Schumacher.

"Given the dominance of an offer on the secondary market of domain names, this acquisition is excellent news" welcomed John Smrekar, President of RevenueDirect. "By joining customers Sedo RevenueDirect users can enjoy the services of monetization of superior quality and excellent customer support offered by Sedo. When our two platforms will be a common integration, Dotster customers will also benefit from value-added services related to the secondary market of domain names. We therefore welcome both to join a company such as Sedo and integrate one of the major players in this sector carrier, "he concluded.

About Sedo

Sedo is the specialist secondary market for domain names and offers - with 14 million domain names offered for sale by their owners on its platform more than 5 million are in the car - the largest global choice in the matter. More information about http://www.sedo.com. Sedo is a subsidiary of AdLINK (ISIN DE0005490155 / WKN: 549015), a division of United Internet AG (ISIN DE0005089031 / WKN 508903).

"A good image in a market for domain names too unfamiliar to the general public: here by the AFNIC summary balance sheet 2008 of perception. Com. The Registry has in effect issued today a press release on its website following the traditional annual study on perception. Com domain names by the general public.

Produced by MetroPanel, the 2008 survey was conducted online from March 7 to 14 with 1 265 users.

The main information from the press release in question:

• domain names are clearly perceived by 62% of respondents as the preferred means of asserting an identity or a personality on the Internet;

• ) ; values conveyed by extension: Francophonie (59%), membership (28%) and proximity (18%);

• there is a strong awareness of "supply. com" (70% of respondents reported knowing);

• 59% of respondents had never filed a domain name does not say see how it would be useful;

• acquis leurs noms de domaine via un « package » (domaine + hébergement); 61% of respondents obtained their domain name via a "package" (domain + hosting);

• providers (registrars) are still poorly identified or confused by the public with access providers;

• des cas cités) 38% of respondents claimed to point their domain names to personal content and / or use them as carriers of e-mail (17% of the cases cited)

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Some reflections in bulk:

• where approximately 60% of respondents suggest a positive vision. com, the same percentage has never filed a domain name. Therefore a priori make the offer more attractive to the public no longer content to think, but act ...

Read the following "2008 Assessment of perception. Fr"

Domain names are the heart of my expertise in my work as Area Manager at Sedo but also - and foremost - a passion, it almost logically I m'essaye today to dedicate a blog . The articles collected here and there on my website it felt a little cramped and wanted to taste the air of Web 2.0 to see ... (I've also already archived on this blog for reference)

The second market for domain names, unknown there some years, gradually emerging from the shadows. The articles and information sources dedicated to domaining and domain marketing are increasing, but the road ahead in terms of education is still long. The purpose of this blog is primarily to provide a little grist to the mill, but also to share with readers a more personal and informal market events of domain names in its entirety. For if the focus is on the secondary market, I will have the opportunity to discuss the first because the two are intimately linked.

I hope you enjoy reading it and look forward to your comments, suggestions and criticisms!