As promised, here is the second part of my topo Fraud of all kinds affecting the secondary market for domain names. After a first post on those related to the purchase and sale, the parking pass. Again, there's plenty to do and most importantly - we shall see - the stakes go well beyond the secondary market.

Roughly speaking, the techniques of fraud listed in the segment of the car are key indicators of the model: traffic, clicks, and revenue per click. The 3 remaining indicators - namely, the click rate, RPM and income - are nothing more than "consequences" of the first 3 mentioned levers. Let them be reviewed one by one and see the techniques of fraud most common.

• Traffic

Traffic is probably the preferred lever criminals. And because it is at the top of the chain can be monetized and from the fact that the more it will be important, more opportunities to make a profit will be large. From this, two possibilities: either not cheat on the traffic and let nature do the rest, is cheating on downstream clicks or revenue per click for greater effect. Fortunately, those who stick to the first possibility to rely on fate. For sending more traffic to a domain name does not necessarily mean that the conversion will follow. But when is a model that pays per click and not the quota of traffic, conversion is essential for the establishment of a functional system of fraud.

This is the first technique that comes to mind and therefore the most used: forwarding / aggregation of traffic. The principle is simple: to use as "traffic pump" any domain name that may do the trick. But then, you ask, why not park directly in these areas traffic instead of breaking the head with a pump system? The reasons are varied and often specific to the psychology of the fraudster in itself: primarily to hide. Thus we see some cases where people of typosquatting redirect to the generic assumption that the method, besides providing them with traffic, covers legal trouble. Big mistake. For whilst this technique does not protect anything on this last point, and secondly, some providers such as Google advertising links are becoming more intransigent on the sentencing of these methods, and do not hesitate to block simply advertising the flow on the target domain, and blacklist it in their index. Good luck to those who want to develop a site behind ...

Some scammers are also sources of less direct traffic to generate traffic. The method boils down to register its domain name parked on a variety of high traffic sites such as directories and forums. The unscrupulous will to engage in the technique of sending spam to thousands of e-mails unsolicited containing a link to their parking page.

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