mar 09
ParkingDots, that's all
Claimant parking ParkingDots announced in a mailing to its customers it will close its doors this Sunday, March 9 at midnight.
Beginning in March 2008, ParkingDots announced the end of its contract with Yahoo and claimed to have already started negotiations with a new partner link provider advertising, naturally claimed more efficient.
The story does not say whether the breach was unilateral and, where applicable, which party was at the origin. However, it is unlikely that ParkingDots has put his own end its agreement with Yahoo, since - consolidation of market forces - it becomes very difficult to negotiate such contracts.
To leave Yahoo and want to do better, the most credible alternative is Google, but the Mountain View giant does not deliver (more) such gems as easily a few years ago. Present themselves as serious alternatives for players like MIVA certainly competitive but which can sometimes fish in the delivery of advertising links to certain geographic areas or specific niche keywords. Google and Yahoo, by their radiation, had no such problem.
ParkingDots stated remit 80% of revenue to Yahoo customers. While attractive rates for domainers suicidal ... but long-term provider. If all companies parking repayment 80% to all its users, the mortality rate among them is much higher and long-term economic forces of the market fall apart.
Still, customers are ParkingDots bitterly asked to redirect their domain names to competition. The unconditional flow Yahoo will turn to providers like Parked, ActiveAudience or Goldkey and the others will have an opportunity to see if the grass is not greener elsewhere.
On the merits, it is legitimate to ask whether this development might be the first in a series and if other parking providers are closing their doors in 2008. There for about a year to a high market consolidation, which consists of signs which do not lie. Up, redeemed by Moniker Oversee (DomainSponsor) or making participation in Sedo DomainsBot are two vivid examples. Down, new players will not grow like mushrooms as was still the case two years ago.
In the club of parking providers, hierarchies are established gradually. The ultimate goal remains the same aggregate as much traffic as possible to negotiate more attractive contracts with suppliers of advertising links. And to be able to turn offer rates of pay ever more competitive to its customers. And even more aggregate traffic (snowball effect). To achieve this, the methods are many and after seeing many providers engage parking themselves on the registration and purchase of domain names to ensure a critical mass, I think the next step is obvious choice: disposals and acquisitions between service parking.
Meanwhile, there are some more coming. These are cruelly pushed out.
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Source: Domain Name Wire / ParkQuick
