April 20
The value of domain names - Traffic
TRAFFIC. Six letters are enough to sum up the sinews of war on the Internet. Whether it's about page views, visits or unique visitors, web traffic is what is the sap from the trees, life.
From simple blogger amateur for mastodons of e-commerce through the domainers, the morning ritual is the same for many of us: Coffee, news, stock of the traffic yesterday. Those who derive income from their online business will rajoutent course a record of sales ... which depends primarily on the traffic generated by their website (s) (s).
For as in the offline business, you can have the greatest and most beautiful shops of the world, the truth is that if nobody makes (and never recovers)'s feet, you're wrong committed.
If estimating the value of a domain name is so delicate, it is primarily because most valuation criteria are subjective. Traffic, however, is quantified. Even if we find an element of subjectivity in objectivity because of the different types of traffic are counted. Take for example traffic says "expired" (expired traffic in English): if I disable my site tomorrow and gives you the day after the associated domain name, you will receive a residual traffic corresponding to the visitors who not aware was disabled, continue to visit my site. This will mean he provided that this traffic is an acquired quality?
No, the primary reason that this traffic will gradually decrease if you do not restore "life" to the domain name to me buying my example content or continuing on the path of what I had done previously. Or you innovate in a way that appeals to visitors.
Similarly a penny saved is a penny, a visitor is a visitor and if you arrive in one way or another to convert those visitors "residual" by consumers for your project (site information on pay domain names, for example), then the traffic has indeed acquired a value for you.
You have beautiful turn the question in every direction to try to find a cons-example: in the modern naming system as we know, traffic is necessary for domain names. As a symbol, one of the flagship annual conference on domain names is also the sweet name ... TRAFFIC!
The sources of traffic flowing to the domain name may be multiple. We have seen above where the residual traffic or "expired", which a priori is that which displays the lower quality and therefore the worse conversion rate. The domainers present on the niche backorder domain names corresponding to old site left fallow will confirm their clickthrough rate (CTR) generally low. Even if used wisely, its virtues may be of interest. Some have also made a business.
In contrast, the traffic is undeniably better than that obtained from direct navigation, ie Internet directly typing a domain into their browser to access products or services provided. Be careful not to confuse the value of this traffic with the value of a trade that I would call "markets": voiture.com and google.com both receive much traffic, but the second gets only because 'brand was developed around the name when he never would have generated if no one chose him as teaches. Unlike the first, regardless of the use that is made is able to generate organic traffic (type-in). Thus, the generic domain names have, in addition to their intrinsic value, "value traffic. A surfer who typed in voiture.com browser is an Internet responsive as I would call semi-converted. Between the bottom (residual traffic) and high (type-in) wide traffic values, is particular category of traffic generated by inbound links (backlinks or referrers).
So there is traffic and roads, and this is the first reason of the subjective nature of value. The second reason is that a visitor does not have the same value for all those who would "feed", even if it would work in the same sector. Thus, the value of the traffic generated by a natural domaine.com will not be the same in the eyes of a grower than those of a registrar. And the value of the type-in a "voiture.com" will not be the same for Renault and Peugeot, based sauce which they might want to eat the domain name in question (eg corporate website VS commercial site) .
The fact remains that if the value of the traffic keeps a large element of subjectivity, the amount of traffic generated by a domain name helps to put a lot of people agree. Thus, and in a market or portfolio sales of domain names are becoming commonplace (economies of scale for the buyer and total liquidation of the stock to the seller), it is unthinkable for the buyer to do business without s' be briefed in detail on the amount and source of the traffic generated by its potential future chicks. Even better, it will often make its first offer on a mathematical model: "I worry proposes X years of traffic (read: revenue car). Of course, this amounts to overshadow many of the other criteria for recovery of domain names, but a good starting point and a loaf is better than two in the bush!
Besides, as you say it frankly: below a certain threshold of visitors daily, I stop writing this blog. And yet you do not bring me (yet) a penny!
