After my introductory note on the recovery of domain names, it is time to take the bull by the horns and lay the foundation stone of a building which I confess myself to have difficulty estimating the magnitude.

As I indicated at the end of my original ticket, I begin this overview of the criteria which the value of a domain name on the second market considerations "geographic", ie the extension (although the gTLDs have no a priori geographical dimension) on the one hand, and language (if indeed there has one, ie the field is generic) associated with root domain on the other. As there is much to say about the issue of extensions, the pure linguistic aspects will be a separate ticket.

Insofar as it lists to date hundreds of TLD TLD spread between generic, geographic and markets, it will be impossible to review them all. So I try to focus on the most popular, most controversial and / or most popular.

It is a golden rule on which everyone - Domaining or not - should be able to bring about agreement (take advantage of it): Dot Com is the King. In other words and global. Com is THE reference. For fans of comparisons. Com is a few domain names such as Kleenex is to facial tissue pocket: a symbol.

This of course if we disregard the local considerations, which may cause a ccTLD to be more valuable one. Com in a given country. The opportunity to introduce the concept of penetration of an extension, which is best defined by a textbook case as an example: for 100 domains registered in France and if we retain only the. com and. com as basis for analysis, how. com and how. com? Paradoxically, studies on the issue are difficult to find, but by looking carefully, one finds with similar statistics. In Germany, for example, the popularity enjoyed it. Is of such a local company will file the first line. Of the. Com being a second choice sometimes filling only purely defensive purposes.

Thus,. Com are not only domain names that sell the most expensive on the secondary market, but also those who sell the most, period. And the trend does not appear ready to reverse, even with the phenomenon of congestion found on this extension and the constant emergence of new extensions some of which appear with a promising future. I mean more by "bright future" the privilege not to fall into oblivion than anything else. For force to bind the new extensions like pearls and even if it is essential to market growth, we finally reach the opposite of the desired effect. After the dead languages, you should see the next few years the concept of extending dead ... I think in particular. Eu, which failed to attract private and I do not see how he could survive long in drawers companies that do not use it.

But behind the invincible. Com, there are still places to be. And sometimes unexpected contenders. The. For example (again), who is about to rise above 12 million domains registered and has already dethroned the gTLD dolphin. Com,. Net. Note that Germany is the second country in terms of deposits of domain names. The United Kingdom and. Co.uk values are also safe, thanks to the already huge and still huge potential of market for online advertising across the Channel. You'll wonder why more companies like Sedo took root in Germany, mounted its first subsidiary in the United States and has recently set foot in England.

When will France, you ask? Um, not so simple ... in addition to strategic considerations and to stay on our topic is that of the extension,. Com is still paying to me the backlog at its attribution. Recall that there is still not so long ago it was impossible for an individual to file. Com (or even difficult for a company). However, I think. Com is the extension "natural" and it goes very quickly rebuild its behind one. Com is still alive today. In the long term, the rate of penetration. Fr in France could be similar to. Of Germany, ie the order of 90%. For more visionary, it means that. Com could be an excellent investment choice for the future. The deals are also increasingly rare on the market first, but the secondary market still offers good opportunities with prices more than reasonable is a question of averages or of record.

Finally ccTLD and recalling that unfortunately I can give my opinion on everyone, I will make a "special dedication" to two favorites: the. Nl and. It. They are associated with two contracts the fastest growing worldwide - except of course. Cn, so it seems inevitable that China will further upset the global hierarchy than it did in 2007 alone. At European level, the.'re Arises outsider, he is driven by a true community of domainers among the busiest in the world.

And finally on the gTLDs, I will indicate that their side on the second market is substantially the same as the first, with the difference that. Info seems better to succeed at the game on. Org.

I will not dwell on the extensions say "marketeer" (. Tv,. Dj,. Fm etc..), Which give birth only rare exceptions domain capable of great surprises on the secondary market. Some examples of catchy domain names, however: programm.tv, techno.dj, radio.fm.

A final rule basic conclusion: the more a given term will be deposited in many extensions (and generic geographical) plus the corresponding domain name has value. Conversely, do not jump too quickly of joy at finding a free domain name and check first if filed under the more conventional extensions. If so, it is probably a good catch. If this is not the case, that domain is not as good as you think.

The extension remains a benchmark in the valuation of a domain, if not the most important criterion. We shall see however in a later note that the appreciation of the value of a domain name extension can not occur without a simultaneous analysis of the linguistic and phonetic-root of the term.

When y'en more, still y'en:

• The value of domain names - the linguistic aspects
• The value of domain names (prelude)
• The. Com under the scrutiny of AFNIC
• The value of domain names - Seniority - Act 2
• The value of domain names - and long memory