One of the questions most frequently asked questions relating to the recovery of domain names is that the impact of (even) dash (s) may be contained in the root. This question finds its origin in the preconceived idea that search engines index more easily / more domain names with dashes. Having very little experience in SEO, I will not venture to take part in this aspect of the debate. That said and for having had the opportunity to work on issues of semantics in the context of my activity at Sedo, I admit having a hard time believing that today, a search engine is not able to separate proper keywords in a search "attached". After all, tools like the "Multilanguage Domain Splitter" DomainsBot to do quite well (try it with "domainname" for example)!

I confine myself here to understand the impact of the presence of one or more indents on the intrinsic value of a domain name.

The rule is simple: a domain name without hyphen (s) will in almost all cases better valued than the equivalent with hyphen (s). Why? For the dash can be seen in my eyes like a firework penalizing in terms of ease of writing and pronunciation. The famous test of the radio is also fatal to the domain names with dashes. Consider an example:

- "To find the perfect gift for those periods of Christmas and New years, please visit our website [gifts] [indent] [de] [indent] [Christmas] [dot] [com]"

It's obvious he is here to spare the delicate evocation dashes spoken, otherwise you unroll the red carpet to the holder of the version without dashes, a competitor may be ... Unless of course ' hold of the version in question, but agree that in this case, there is no need to announce orally dashes. That proves that they are more embarrassing than anything else.

Well written, no doubt a proponent of direct navigation will choose in the vast majority of cases for the version without dashes, which will significantly shorten its seizure by the economy of many characters that it could be any separation between the terms "cadeauxdenoel.com is necessarily easier to grasp than" gifts-of-noel.com. Moreover, users do not usually separate words by hyphens when conducting a search engine, but rather by spaces. Provided that the spaces are not supported by browsers, it fills them intuitively that "engaging" characters to each other.

The second rule, which follows logically from the first, is: more domain names include dashes, the higher its value will suffer "a dash, it goes, two dashes, hello damage, three dashes (or more) do not speak "

Still looking good, it is quite possible to find exceptions to both rules. Particularly as regards the terms of the dictionary that are written with one (or several) ... or rather dashed hyphens (pardon the language gap): stepmother, non-smoker, calm, half-day , Vice President etc.. Similarly, the hyphen can be convenient and intuitive even when used to separate two identical letters, one of which is placed at the end of the first search term and another early in the second. Example: Used Car (. Com) => self-occasion.com may seem easier to grasp than autooccasion.com. The same goes for buying mower (purchase tondeuse.fr VS achattondeuse.fr)

The third and last rule that I will present in this note is: the question "Is it better to have the domain name with or without hyphens?", The answer is often "it is better to have both." Especially if you operate a site on the non-hyphenated version of a generic domain name and that the equivalent with dashes you seem relevant (and it is free, of course), please: save ! In some more extreme cases, a buy on the secondary market may even be necessary. Ultimately, the value of your assets reside in the package that you know you'll be. For the prospective buyer of one area of this package will be misguided not to take it off, failing to get fleeced in terms of traffic diversion.

Some fans of the hyphen in the room: o)?

When y'en more, still y'en:

• The value of domain names - the arts
• Sedo sales - week 32
• The value of domain names - the linguistic aspects
• The value of domain names - commercial potential
• The value of domain names - extension