Moniker has released the first results of auction held Saturday, July 12, 2008 in Chicago as part of the conference "GeoDomain Expo" organized by the Associated Cities and Keysey Group.

Interestingly, this series of auctions was only reserved for "GeoDomain. Kesako? In the jargon of the soft domaining, it calls GeoDomain domain names that correspond to or incorporate in their root names of continents, countries, regions, cities etc..

The GeoDomain are without doubt part of the domain names the second most popular market and often enjoy a status of "special ones", just the same way as LLL.com (domain names 3 letters ). They are considered safe securities for several reasons. The first of these is that geography is no or very little dependent on fads. The second, that the world population is steadily increasing and that few cities that cut apart. The third, that all those owners who crowded - especially in big cities - are all potential consumers. And not just information. Add to that the tourism aspect of the thing, and you have all the ingredients to make good areas.

So as soon as hospices Moniker auction organized in the framework of a conference dedicated exclusively to GeoDomain: vendors in search of liquidity would be a great opportunity to sell some of their best nuggets, and sophisticated investors conscious that it is in the old pots you make the best soup, were ready to sign checks on the fly.

On paper, everything was convened to these auctions are a success. Only now, several elements have stop the machine. Starting with the performance of brokers Moniker, yet deemed to be the best in the market. In the ways of the truffle-sniffing dogs, Monte Cahn and his pack are used to excel in research inventory of premium domain names.

But this time, they had heavy legs and stuffy nose. The two performance indicators of a "broker touts" are its ability to find and convince sellers of premium domain names first, and negotiate prices provided the most reasonable possible second. But a quick look at the inventory offered enough to see that fishing was not the best: extended names (MarinaDelReyCaliforniaRealEstate.com), to limit off-topic (TourPackage.net), pedantic (StateOfNewMexico.org), telephones (iFrench.com) or too specific (SanFranciscoGayWeddings.com).

Yet there were also beautiful pieces on the menu: GrandCanary.com, SouthKorea.net, Sweden.tv, Versailles.com Crete.com or to cite them. Even pieces of first choice as yemen.com.

But the result, the meal is wrong, with total sales of only 300,000 USD. The best selling santaclara.com has painfully surpassed 80,000 USD, leaving a hole behind it with Dolphin pointing to 30.000 USD only (afghan.com and asia.org). Finally, there are 8 sales in excess of 10,000 USD. The latest addition to the series, losangelesmarriages.com, sold ... 25 USD. Finally, a domain of five found a buyer.

Some even say that Moniker has suffered a loss on this one. For he must pay the broker, the auctioneer ( "auctioneer"), entrance fees ... and the rest. Of course, it remains to Monte Cahn part silent auction "Silent Auction" for the delay. And honestly, I do make little concern about his ability to motivate his troops and to redress the balance.

But this does not explain the modest success of the auction. Among the likely reasons, the first is to my taste than the GeoDomain are currently too high on the wave of hope to dislodge the sellers. The second is that many GeoDomain are developed, and therefore there still "difficult access". The third is that the holders GeoDomain - often connoisseurs - know not to confuse the worried voices from the market and monetize PPC current market conditions for the purchase and sale, excellent for blow.

P. Ladino said: "We must be careful not to sell the sun 's purchase a candle ". It appears that holders of GeoDomain people are enlightened.

When y'en more, still y'en:

• Moniker Auction DomainerMeeting: results
• Belgian Evening
• The vultures face pigeons
• Sedo sales - week 43
• Fraud on the secondary market of domain names (Part 1 - the purchase-sale)