May 26
2008 report of perception. Com
"A good image in a market of domain names too unfamiliar to the general public: here by the AFNIC summary balance sheet 2008 of perception. Com. The Registry has in effect issued today a press release on its website following the traditional annual study on perception. Com domain names by the general public.
Produced by MetroPanel, the 2008 survey was conducted online from March 7 to 14 with 1 265 users.
The main information from the press release in question:
- domain names are clearly perceived by 62% of respondents as the preferred means of asserting an identity or a personality on the Internet;
- ) ; values conveyed by extension: Francophonie (59%), membership (28%) and proximity (18%);
- there is a strong awareness of "supply. com" (70% of respondents reported knowing);
- 59% of respondents had never filed a domain name does not say see how it would be useful;
- acquis leurs noms de domaine via un « package » (domaine + hébergement); 61% of respondents obtained their domain name via a "package" (domain + hosting);
- providers (registrars) are still poorly identified or confused by the public with access providers;
- des cas cités) 38% of respondents claimed to point their domain names to personal content and / or use them as carriers of e-mail (17% of the cases cited)
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Some reflections in bulk:
- where approximately 60% of respondents suggest a positive vision. com, the same percentage has never filed a domain name. Therefore a priori make the offer more attractive to the public no longer content to think, but act ...
- ... Especially since he is clearly aware of the existence of an offer on the sector registering domain names. Com. It was therefore a priori public excited by the product and aware of its availability, but wait ...
- ... Unless the problem is he can not make the connection between what he can / he would get and how to do it, since it is clearly not familiar with the concept of provider / registrar for. It must be said that the French registrars are not necessarily very expressive when they know that their American counterparts sponsor the Super Bowl and their German neighbors are publicly traded. More surprisingly, we discover that there is clearly a loophole exploited by commercial ISPs French, who could really keep the goose that lays the golden egg if they threw in the marketing domain names. Com! They would of course this is to also run on the hosting market, since the activities of registrars in itself does not reveal any substantial margins.
- the adage about 1 domain on 2 unused seems to confirm the. com. So here it is also a potential to exploit, not only for the registrars and other blog platforms but also for players on specialized secondary market monetization of domain names in the medium / long term (buy-sell) and short / medium term (parking)
