Historically, the online Sedo negotiations are based on a supply / cons-stock offer from person to person, meaning that potential buyers are not found in a pool where they are openly competing with each the other, but are still negotiating directly with a vendor who in turn can lead several parallel negotiations for the same domain. However, and to meet market demand, Sedo has launched a few months ago a new auction system, completed a few weeks ago with the purchase of GreatDomains, intended to strengthen the company's presence in the premium sector sales .

Bel result of these strategic choices, and especially good omen for the future, the domain name chinese.com was recently sold through the auction system Sedo for the record sum of 810 000 euros, or 1.1 million. The seller, who had set his reserve price at $ 200 000, carries a fine operation ... but also the buyer, opening up a royal road to a market of the Chinese Internet evolving and is expected to literally explode Over the years, this growth is inseparable from a growing market for domain names.

Link to an article published on 24/07/07 NetEco, the rendezvous of actors of e-business